Cacique® Celebrates its 40th Anniversary by Pledging 100% of Food Truck Profits to the Hispanic Scholarship Fund
Award-Winning Chef Aarón Sánchez Takes Food Truck on the Road with Authentic Recipes
INDUSTRY, Calif., Aug. 26, 2013 –
Cacique®, the #1 brand of Hispanic cheeses, chorizos and creams in the United States, continues to play an integral part in the community. To celebrate its 40-year milestone, the company is partnering with the Hispanic Scholarship Fund (HSF), the nation’s largest not-for-profit organization supporting Hispanic higher education, to launch the Cacique® 40th Anniversary Food Truck initiative. The Food Trucks, featuring Cacique® products, will tour key cities to raise funds in celebration of the anniversary, with 100% of the profits to be donated to HSF. The effort will be led by award-winning Chef and Food Network Star Aarón Sánchez.
“I’m excited to be part of this philanthropic campaign!” says Sánchez, Chef/Partner of Mestizo Leawood and culinary visionary behind Crossroads at House of Blues restaurants. “With my exclusive recipes and the fresh, authentic ingredients Cacique® offers, we’re sure to raise much needed funds for HSF while celebrating Cacique®’s 40th Anniversary.”
The Cacique® 40th Food Truck national tour will take place from September 25th through September 27th. Stops include Los Angeles, Dallas, Houston and San Francisco. Menu items created by Sánchez will sell at $5-$6. Menu choice items include the delicious Cotija Crusted Quesadilla, Three Cheese Salad, Tostadas with Cacique® Chorizo and Chile de Arbol Salsa and Shrimp Aguachile Tostaditas. Chef Aarón Sánchez will make appearances throughout the tour.
“HSF is grateful to Cacique® for their commitment and support of Hispanic higher education,” says Fidel A. Vargas, President and CEO of the Hispanic Scholarship Fund. “Cacique®’s donations are an important investment towards the goal of placing a college degree in every Latino household.”
The Hispanic Scholarship Fund provides American families with financial and educational resources through scholarships and assistance programs. With an end goal of increasing the number of Hispanic college graduates HSF has awarded over $400 million in scholarships ensuring Hispanics stay competitive in the marketplace.
“Our customers recognize us as part of their families and value our integrity,” says Tirso Iglesias, Vice President of Sales & Marketing for Cacique Inc. “Partnering with HSF is our way of thanking them.”
For more information on the Cacique® 40th Food Truck or to obtain recipes visit www.caciqueinc.com
or www.facebook.com/caciquebrand. For more information about HSF, visit www.HSF.net.
Follow the Cacique® 40th Food Truck and track funds raised for HSF via www.caciqueinc.com
and www.facebook.com/caciquebrand. Tweet about your experience using hashtag #Cacique40FoodTruck.
Founded in 1973 by Gilbert and Jennie de Cardenas and headquartered in Industry, Calif., Cacique® is the largest Hispanic cheese brand in the U.S. For four decades Cacique® has established itself as a household name, proudly creating the Cacique® family of products, which includes fresh and aged traditional cheeses, creams, chorizos and beverages. For more information about Cacique®’s line of Hispanic products, please visit www.caciqueinc.com or call (800) 521-6987 or (626) 937-3505.
About the Hispanic Scholarship Fund (HSF)
Founded in 1975, the Hispanic Scholarship Fund believes that the country prospers when all Americans have access to the opportunities a college education can afford. As the nation’s leading Hispanic higher education fund, HSF works to address the barriers that keep many Latinos from earning a college degree. To date, HSF has awarded over $400 million in scholarships and has supported a broad range of outreach and education programs to help students and their families navigate collegiate life, from gaining admission and securing financial aid to finding employment after graduation. HSF envisions a future where every Latino household will have at least one college graduate, creating an enduring impact on the college outlook of Latino families nationwide, and strengthening the American economy for generations to come. For more information about the Hispanic Scholarship Fund please visit: www.HSF.net.
About Chef Aarón Sánchez
Aarón Sánchez is the co-star of Food Network’s hit series, Chopped and Heat Seekers, the star of FOX Utilisima’s #1 rated travel-food series MOTOCHEFS and Aarón Loves NY. Aarón is the Chef/Partner of Mestizo Leawood and the culinary visionary behind Crossroads at House of Blues nationwide. The son of celebrated Mexican cooking authority Zarela Martinez, Aarón’s passion, commitment and skills have placed him among the country’s leading contemporary Latin Chefs. The author of Simple Food and Big Flavor can be followed on twitter @chef_aaron and on instagram @chef_aaronsanchez.